The relationship between Moët & Chandon and Formula 1 continues to write new chapters in its long history. On the occasion of the Formula 1 Moët & Chandon Belgian Grand Prix 2026, the Maison confirmed for the second consecutive year its role as Title Sponsor of the Spa-Francorchamps race, further strengthening a connection rooted in some of motorsport’s most iconic moments. Alongside the traditional podium celebration, the Belgian Grand Prix weekend saw the return of the legendary Silver Jeroboam Trophy and the debut of The Out Lap, an innovative format that combines the story of Formula 1, haute cuisine and the Maison’s finest cuvées.
Moët & Chandon and a History That Brings Together Formula 1 and Champagne
Moët & Chandon’s presence in the world of racing is much more than a sponsorship; it is a shared legacy built over time.
The Belgian Grand Prix is part of the ten-year global partnership between Formula 1 and LVMH and confirms a relationship founded on shared values such as excellence, precision, performance and team spirit.
At Spa-Francorchamps, one of the most legendary circuits in Formula 1, Kimi Antonelli, Charles Leclerc and Max Verstappen reached the podium, transforming sporting achievement into one of the most recognisable celebratory rituals in global motorsport.
“At Spa-Francorchamps, victory takes on a particularly intense meaning for the drivers, teams and fans who experience it together,” explains Sibylle Scherer, President & CEO of Moët & Chandon. “Our role at Moët & Chandon is to bring to life celebrations and experiences capable of fully expressing that emotion, paying tribute not only to performance but also to the teamwork that makes every victory possible. This is how a shared moment can become a truly unforgettable memory.”
This philosophy has long accompanied the Maison and finds one of its most natural stages in Formula 1.
From Fangio to Today’s Podium: a Celebratory Tradition Spanning More Than 70 Years
The relationship between Moët & Chandon and motorsport dates back to the 1950s.
Spa-Francorchamps has been part of Formula 1 history since the inaugural World Championship season in 1950. It was during this era that some of the first connections between the Maison and motorsport’s leading figures were established.
Following Juan Manuel Fangio’s victory in the French Grand Prix held in the Champagne region, Paul Chandon-Moët and Count Frédéric Chandon de Briailles invited him to the Château de Saran, creating a symbolic relationship destined to leave its mark on Formula 1 history.
Also in 1950, Frédéric Chandon de Briailles spontaneously offered a bottle of Champagne to the winner of the Reims Grand Prix. A gesture that would eventually become one of the most famous rituals in world sport.
The Return of the Silver Jeroboam Trophy
One of the most significant moments of the Belgian Grand Prix weekend was the reinterpretation of one of the Maison’s historic symbols.
Moët & Chandon brought the Silver Jeroboam Trophy back into the spotlight, paying tribute to a tradition that had become an integral part of Formula 1 celebrations during the 1990s.
During the 1996 and 1997 seasons, race winners lifted the Silver Jeroboam on the podium, while the Formula 1 World Champion received a sculptural trophy crafted in silver.
In 2026, this legacy was reinterpreted through a new contemporary creation unveiled at Spa-Francorchamps inside the trunk of a rare Mercedes-Benz 600 Pullman owned by the Maison since 1971.
The car, used for decades to transport distinguished guests around Épernay—including Formula 1 icons such as Alain Prost and Jean Todt—became the perfect bridge between historical memory and contemporary celebration.
The Out Lap: When Fine Dining Takes to the Track with Moët & Chandon
The major innovation of the 2026 edition was The Out Lap, a new experience developed by Formula 1 and Moët Hennessy.
The project transformed the Spa-Francorchamps circuit into an immersive journey where motorsport, gastronomy and Champagne met in an entirely new format.
Twelve guests were guided through some of the circuit’s most iconic locations—from Raidillon and Eau Rouge to the Pouhon corners and La Source hairpin—while listening to stories about the track told through the experiences of a former Formula 1 driver.
Accompanying the journey was a selection of cuvées presented by Benoît Gouez, Chef de Cave of the Maison.
For Moët & Chandon’s Cellar Master, the experience represented a unique creative challenge.
“Telling the story of Spa-Francorchamps through the cuvées of our Maison and Chef Alléno’s cuisine was an especially stimulating creative challenge,” says Benoît Gouez. “We wanted to create a dialogue between the precision demanded by the circuit and the art of Champagne. Every section of this track contains a story. We selected each pairing to evoke its emotion, transforming the tasting into a journey through places, movement and memories.”
Yannick Alléno Creates the First Menu for the New Experience
The gastronomic dimension of The Out Lap was shaped by Yannick Alléno, Moët & Chandon Chef Ambassador and one of the world’s most influential culinary figures.
For the occasion, he created an exclusive menu developed together with Benoît Gouez and built around the Maison’s cuvées.
Among the pairings presented were a warm royale with fish roe served alongside Brut Impérial, poached langoustine paired with Grand Vintage 2016, and a dish of wagyu beef, foie gras and glazed eel accompanied by Grand Vintage Collection 1996.
“When I was invited to become the first chef to launch The Out Lap at Spa-Francorchamps, I was immediately captivated by the ambition of the project,” said Yannick Alléno. “Formula 1 and gastronomy share the same culture of performance, built on precision, innovation and the strength of collective work. Behind every victory, just as behind every outstanding gastronomic experience, there is a team, perfectly mastered gestures and constant attention to detail. I would like to thank Moët & Chandon and Moët Hennessy for involving me in this inaugural edition and for giving me the opportunity to create, together with Benoît Gouez, an experience worthy of such a legendary circuit.”
The Art of Celebration According to Moët & Chandon
With the return of the Silver Jeroboam Trophy and the launch of The Out Lap, Moët & Chandon strengthens a presence that extends far beyond the traditional podium toast.
The Maison reaffirms its role as an interpreter of celebration, transforming victory into a cultural experience shaped by history, sharing, gastronomy and savoir-faire.
It is an approach that finds an ideal setting in Formula 1, where the pursuit of performance meets the pursuit of excellence, and where every success continues to be celebrated according to a tradition born more than seventy years ago and still capable of inspiring emotion around the world.
