The Chianti Wine Consortium strengthens its international strategy and once again chooses Canada as the stage to present one of the most representative denominations of Italian wine. On 31 August in Toronto and on 1 September in Montréal, two institutional masterclasses will take place, dedicated to importers, wine professionals, journalists and industry operators. The project aims to highlight the territory, its sub‑zones and the diverse interpretations of Sangiovese, consolidating the promotional pathway launched in the North American country in 2024.
Canada confirms its role as a strategic market for Chianti
This new initiative represents the third event organized by the Chianti Wine Consortium in Canada as part of its international programme to enhance the denomination.
The goal is to continue building a direct relationship with Canadian professionals through a pathway centred on wine culture and operator training.
For the Consortium, the Canadian market continues to show particular sensitivity toward Chianti and toward Italian denominations capable of combining history, territorial identity and an ability to evolve.
The value of the initiative is underscored by Giovanni Busi, President of the Chianti Wine Consortium:
“Canada continues to prove a particularly receptive market for Chianti. Returning for the third time with these masterclasses means strengthening a promotional pathway rooted in wine culture and professional training. Presenting Chianti today means showcasing a denomination capable of renewing itself without losing its identity, expressing different nuances through its territories, sub‑zones and the viticultural heritage that makes it unique.”
Toronto opens Chianti’s journey on 31 August with a focus on territory and sub‑zones
The first event will take place on 31 August at Aria Ristorante in Toronto.
From 10 a.m. to 12 p.m., the masterclass “Chianti: The Geometry of Terroir. Mapping the Diversity, Sub‑zones, and Soul of Tuscany’s Most Iconic Appellation” will be held.
The session will be led by Megha Jandhyala, who will guide participants through a tasting of five Chianti DOCG wines selected to represent the denomination’s diverse expressions, its territory and its sub‑zones.
The initiative will offer operators the opportunity to explore the relationship between wine, terroir and local identity — elements that form the heart of contemporary Chianti.
Montréal explores the modern expression of Sangiovese
The second event is scheduled for 1 September at the Institut de tourisme et d’hôtellerie du Québec (ITHQ) in Montréal.
Master of Wine Jacky Blisson will lead the masterclass “La Renaissance du Chianti: l’évolution d’un classique contemporain. Altitude, fraîcheur et expression moderne du Sangiovese et de ses cépages apparentés.”
The session will focus on the evolution of the denomination and modern interpretations of Sangiovese, through a tasting designed to highlight the distinctive features of Chianti, its production areas and its varied stylistic expressions.
Training and promotion at the heart of the international strategy
The two masterclasses are part of a promotional programme aimed at strengthening knowledge of the denomination among qualified operators and industry professionals.
By showcasing the sub‑zones, pedoclimatic characteristics and the multiple interpretations of Sangiovese, the Consortium aims to consolidate Chianti’s positioning in international markets and reinforce its perception as a dynamic denomination deeply connected to its territory.
A Chianti increasingly prominent in foreign markets
With the double event in Toronto and Montréal, the Chianti Wine Consortium confirms its commitment to investing in training and direct dialogue with international professionals.
The choice of Canada — now in its third consecutive year of dedicated promotional activities — highlights the strategic importance of a market that continues to show interest in Tuscan wine and in a denomination capable of evolving without losing its roots.
The masterclasses on 31 August and 1 September thus represent a new milestone in Chianti’s international development, increasingly focused on conveying not only a wine, but the cultural, territorial and productive identity that has shaped its history.
