Anja Nachtwey is the new Marketing & Communication Director of Caviro, the largest winery in Italy. The appointment is part of a broader development plan that aims to enhance wine brands, expand their presence in foreign markets and build an identity story capable of speaking to new audiences, while maintaining a strong bond with the territory and the cooperative roots of the Group.
“With the arrival of Anja Nachtwey, Caviro strengthens its strategic orientation towards increasingly contemporary, data-driven and internationalization-oriented marketing, in line with the Group’s sustainable growth objectives,” comments Giampaolo Bassetti, general manager of Caviro.
Who is Anja Nachtwey, new Marketing & Communication Director of Caviro
Caviro announces the arrival of Anja Nachtwey as Marketing & Communication Director. With over twenty years of experience in the marketing of consumer goods, she joins the Romagna-based group after a long career in multinational companies such as Procter & Gamble and Mastercard, where she held roles of increasing responsibility at a national and European level.
“Innovation, proximity to the consumer and authentic storytelling: this is how we want to rethink the marketing of Italian wine,” says Nachtwey. “With consolidated experience in multinational contexts, I intend to combine the solidity and quality of the Caviro supply chain with product innovation, proximity to customers and the ability to authentically tell the story of Italian wine in the world”.
Over the course of her career, Anja Nachtwey has led strategic projects of international importance, including the sponsorship of the Olympic Games for the Italian market, gaining solid expertise in key areas such as digital marketing, CRM, data strategy and shopper marketing.
His vision integrates the logic of innovation with a deep focus on the consumer and brand value, contributing to the growth of iconic brands and the evolution of go-to-market models in highly competitive contexts.
