The Consorzio Tutela Vini d’Abruzzo is proud to announce a series of exclusive promotional events taking place in Canada this June, aimed at deepening awareness and appreciation of Abruzzo’s distinguished DOC wines. These events will be held in Calgary on June 13 and Vancouver on June 16, targeting key trade professionals, media, and wine enthusiasts.
Representing the Consorzio throughout the Canadian tour will be President Alessandro Nicodemi and Communication Manager Davide Acerra, who will lead educational and networking initiatives focused on the region’s native grape varieties and vibrant wine culture.
In Calgary, the event will be hosted at The Ranchmen Club, where a focused masterclass will welcome approximately 30 guests, including trade operators, HoReCa professionals, sommeliers, and members of the media. The session will offer a deep dive into the Abruzzo DOC, showcasing the region’s native grape varieties and distinctive terroir through a guided tasting of representative wines.
The program in Vancouver will take place at The Vancouver Club and will include a full day of activities designed to engage trade, media, and consumers. Attendees will have the opportunity to participate in a B2B session connecting Abruzzo producers with Canadian stakeholders such as importers, agents, and monopoly buyers. Additional activities will include a media cocktail lunch with around 20 journalists, bloggers, and influencers, a masterclass for approximately 35 trade and HoReCa professionals, sommeliers, and agents, and a walkaround tasting open to both trade and consumers, with over 100 attendees expected. Together, these events will offer a comprehensive exploration of the diversity and quality of Abruzzo’s wines.
The Consorzio will also use this occasion to officially announce the appointment of Barbara Philip MW as the Canadian Ambassador for the campaign. As a Master of Wine and a respected voice in the Canadian wine industry, Barbara will support ongoing efforts to promote Abruzzo wines across the country.
These events mark an important milestone in the Consorzio’s international campaign to elevate Abruzzo’s wines on the global stage, bringing a taste of central Italy to Canadian wine lovers and professionals alike.
