A new image for the I Tradizionali Collection, presented at Vinitaly 2025, which is not just the label of a historic line that changes but a true return to the roots. Bortolomiol, one of the symbolic wineries behind the success of Conegliano Valdobbiadene Prosecco Superiore Docg, changes its look and looks to the future by announcing its partnership as the official wine in the Team LCR Honda lounges at the 2025 Moto GP World Championship together with Castiglioni Food.
The restyling of the I Tradizionali Bortolomiol Collection and the landing in Moto Gp
“Not a restyling but a declaration of identity”: this is the philosophy behind the choice of the “Back to the roots” project wanted by the Bortolomiol family to renew the I Tradizionali Collection, the historic line that resumes the legacy that begins with Giuliano Bortolomiol, one of the architects of the success of Conegliano Valdobbiadene Prosecco Superiore, projecting it into the future.
It does so by recovering the ancient production protocols that the founder of the company of the same name created to make his wine. Visionary, bold and courageous, Giuliano Bortolomiol was the first to introduce the Brut version for this sparkling wine.
The Traditionals reveal a renewed image, which represents a journey through the five senses, a message of craftsmanship, a strong bond with nature and respect for these splendid UNESCO World Heritage hills.
Back to the roots is the message that characterizes the restyling project of the Collection, with boldness, purity, balance, depth and intensity to represent the values contained in each of the bottles: for an evolution that recovers the historical roots and strengthens them, placing at the center a contemporary vision in which sustainability and hospitality become founding and strategic values.
“With my family we have retraced our roots to bring out the most important values and project ourselves into the future with a new energy and new colors”, underlines Elvira Bortolomiol, CEO of the company of the same name, “furthermore, entering the international Moto GP circuit together with a confectionery food partner like Castiglioni, will allow us to uncork our bottles in the lounges of the most important tracks in the world”.
Starting from Spain, with Jerez de la Frontera, moving on to France with Le Mans, but also Great Britain, Austria and Mugello for Italy, Bortolomiol, together with Castiglioni Food, becomes the official wine in the lounges of the LCR Honda Team, making its entrance into the 2025 Moto GP World Championship to address the new generations from all over the world.
